Martín Sastre lanzó LALA la primera moneda virtual del arte
Martín Sastre lanzó LALA y acá te explicamos de que se trata:
“Un día me pregunté seriamente: ¿por qué lxs artistas siempre fueron pobres?” así describe Martín Sastre, artista uruguayo referente de su generación en América Latina, cómo surgió esta primera moneda digital para artistas.
“Así como al resto de los trabajadores se les paga por su tiempo, a nosotros sólo se nos paga por un producto terminado y todo lo invertido, tiempo, dinero y trabajo, corre por nuestra cuenta”.
LALA es una moneda digital creada por Sastre y un equipo de emprendedores que vienen desarrollando su propia plataforma transaccional https://www.lala.art/
Artistas de todo el mundo podrán capitalizar mediante LALA su tiempo de trabajo generando un ingreso fijo mensual gracias a suscriptores llamadxs “Ángeles” que accederán de forma exclusiva al proceso creativo de lxs artistas que elijan y luego a la subasta de sus obras terminadas.
LALA propone una economía horizontal, sin comisiones ni especulación, dando valor real al trabajo real, generando un ecosistema fuerte y sustentable del que todas y todos saldremos enriquecidxs” agrega Sastre cuyas obras
forman parte de colecciones como la del Museo Guggenheim de Nueva York y cuyo segundo largometraje como director “Nasha Natasha”, fue de los contenidos más vistos en Netflix durante 2020.
Lxs artistas que quieran sumarse a la iniciativa pueden hacerlo desde ahora subiendo fotos de sus obras con el hashtag #GlobalArtReset y el 15 de abril un post vacío con un color de su elección para resetear el mercado tradicional y comenzar a transitar por un mercado del arte sustentable, donde el tiempo de trabajo de lxs artistas tendrá valor propio en LALAS
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